10+ years translating complex digital products into revenue-driving narratives across Nigerian and Ghanaian markets. I help fintech and tech companies launch, grow, and dominate.
I'm Elizabeth Ogunseye — a Senior Product Marketing Manager with 10+ years of experience turning complex digital products into market leaders across Nigerian, Ghanaian, and US markets.
My career spans some of Africa's most recognised tech and fintech brands — from shaping go-to-market strategy at Boomplay Music across three countries, to driving a 53% month-on-month revenue surge for Switch by Sterling in the UK–Nigeria remittance corridor, to engineering the PLG architecture that generated ₦2.09 billion in deposit liabilities for OneBank.
I specialise in translating technical products into narratives that resonate — bridging the gap between product teams, engineers, executives, and the end users who actually matter. I've led cross-functional launches, built positioning frameworks from scratch, designed referral and retention systems, and taken products into entirely new markets.
Beyond corporate work, I'm an active voice in Africa's tech community — speaking on panels about AI in marketing and sales, and creating content as @Sisilizzzy around resilience, personal growth, and building on your own terms.
Active participant in tech conferences across African markets, speaking on AI in sales & marketing, product-led growth, and cross-market expansion strategy.
Most product marketing consultants understand either product or markets. I understand both — and the unique dynamics of Africa's most vibrant fintech ecosystems.
Whether you're launching a new feature, entering a new market, or repositioning a product that isn't converting — I bring strategic clarity, deep market empathy, and execution discipline to every engagement.
From cracking the UK–Nigeria diaspora remittance corridor to acquiring 56,000+ verified banking users — here's the commercial impact of strategic product marketing done right.
Inherited a stagnating product in the UK–Nigeria remittance corridor (a ~$20B market). Executed a "Diaspora-First" GTM pivot — abandoning low-trust digital ads in favour of a Community-Led Trust framework and agent network in the UK and Canada.
Held end-to-end decision-making authority for OneBank's growth roadmap. Designed Product-Led Growth (PLG) architecture — including a viral referral loop and onboarding redesign — to tackle the "empty shell" problem and activate funded accounts at scale.
Shaped go-to-market strategy for Africa's largest music streaming platform. Drove product positioning and campaign execution to grow and retain a rapidly expanding user base across Nigeria, Ghana, and Kenya.
Built product positioning and employer-facing sales enablement materials. Made complex health insurance benefits understandable for B2B and B2C audiences.
Structured to deliver maximum value for remote teams who need senior-level product marketing thinking without the full-time overhead.
Perfect for a single product or feature launch. I come in, assess, strategize, and equip your team with everything they need to go to market.
Your embedded senior PMM — available monthly for ongoing strategy, execution oversight, and cross-functional alignment as your product scales.
For teams who need to move fast. Two focused days to audit, strategize, and produce a complete product marketing foundation.
I understand what it means to build products where infrastructure is evolving, trust is earned differently, and users are more sophisticated than most outside investors realize.
"Elizabeth has a rare ability to make complex financial products feel simple and desirable. Her positioning work for our mobile banking features increased user understanding significantly — and conversion followed."
"What sets Elizabeth apart is her cross-functional intelligence. She doesn't just write strategy documents — she actually understands how product, tech, and sales teams operate and ensures everyone is aligned."
"We brought Elizabeth in for a product launch sprint and she delivered a full GTM playbook that our entire team could actually execute. The market research alone was worth three times what we paid."
"Her understanding of the Nigerian consumer — especially in fintech — is unmatched. Elizabeth helped us speak to our customers in a way that felt authentic, not transactional. That shift changed everything."
I take on a limited number of clients each quarter to ensure exceptional delivery. If you're building something ambitious in African tech — let's talk.
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